About an effective Email Delivery – 4 manners to solve
Nowadays, businesses and individuals are used to using email Communications. Marketers prefer Email Marketing, one of the BTL techniques to reach out to a larger people in cost effective way.
To start action, marketers scan email design and marketing best practices and in turn compare the ROI from the campaigns. However, best practices email delivery has always been a conundrum for many although following the email design.
Monks aid you with the 4 ways you can improve your email delivery to resolve this conundrum
- Become a legitimate Email Sender
There are two kinds of IP addresses: Unique and Shared. Your ESP who sends your emails and stores your database is the same address that is allocated to other customers that an ESP owns provided the shared IP address to you. It normally costs less. Your ESP provided unique IP address to you solely and not to the other customers. This IP normally costs higher than shared IP. The main downside of the shared IP address is that the impact of over emailing by other customers will also compel the audience to mark your emails as spam. Your reputation will be affected by this and in turn the email services companies like Google, AOL etc will block your IP. The better way out is run unique and gradually build trust amongst the email companies as a legitimate email sender.
- Monitor your IP listing
You should monitor your IP address at a regular interval of time as it is not onetime affair. There are numerous blacklists which track the suspicious mailing domains and IP. Beware of the spam traps because the non-responsive email addresses you have been sending which can also lead to blacklisting of your IP. The technical glitches can lead legitimate senders find them on the blacklist as well. You should keep a track of your IP blacklisting is any and timely request to take it off. There are two sites that can help monitor your IP address are MXToolBox and DNSBL.
- Enhance your Database Domain Names knowledge!
A blend of common email providers like Yahoo! AOL etc will be database for the basic consumer sites. These ESPs will chart majority of any consumer database. It is imperative hence to monitor performance of your database by domain. Analyze your deliveries, clickthrough and opens by the domain. This will help you to classify the consumer email providers with which you are confronting an issue. For example, if your average open rate is 10 %, and you see all Yahoo! emails — i.e., [email protected] — are only opening at 3 %, it may be that your emails are not getting fully delivered at Yahoo!, or are being marked as “spam” or “bulk” for that provider.
- Email Providers Rules
You can separate file segmentation to monitor each email provider separately. This is the ideal way. These providers are continually changing algorithms and rules. What may get flagged as bulk with one provider may not necessarily be an issue with another. Enlist the major four providers in your database and if it is a consumer database, these will likely be a Yahoo, Gmail! or AOL. Take care of what the main four providers are changing in terms of email deliverability, and make sure your sending practices conform accordingly.
Email Marketing Communications are very important to most marketers. Email Message can be effective or ineffective but that is all after delivery of the message to inbox. Unless it is delivered, the game is not over. Thus, It is very necessary to monitor your email delivery frameworks.